Mother to one and now pregnant with twins, R&B star Beyonce is reportedly planning to turn her 5-year-old daughter Blue Ivy into a money making machine by trademarking her name for use in beauty, fashion and electronics.
The expectant mother has reportedly filed legal papers to reserve the rights to “Blue Ivy Carter” for commercial use and isn’t wasting any time on the matter.
According to TMZ, the trademark application covers everything from hair care to clothing, mobile devices and video games, among many other possible ventures. Sources claim the petition is close to being approved.
This isn’t the first time the Carter family has tried gaining rights to their daughter’s name. It was in 2012 when the two had officials at the BGK Trademark Holdings firm lodge documents at the U.S. Patent and Trademark Office but their bid was denied as there was already a Boston, Massachusetts-based party planning firm, Blue Ivy Events, which had been operating under the title since 2009.
The energy and time put in making this happen clearly shows how serious Beyonce is about trademarking her daughter.
Allan Bangirana is a freelance writer for Newslibre & CEO of Innovware startup project. He is passionate about tech, games and entertainment. He also enjoys writing about anime and many other topics.