Jay Z, has of recent since and before the birth of his twins been silent and mysterious about his new album, 4:44 which is soon to be released.
On Tuesday, the American rapper, released a new commercial teasing his highly anticipated new album, 4:44, which drops on Friday. The commercial shows off some striking imagery and later hints on the name, “Kill Jay Z,” which is very likely a reference to Hova’s recent name switch.
The “Kill Jay Z” clip which is aired by Sprint and Tidal shows an African American teenage boy, sweating profusely as he runs through an alley with a t-shirt that has the words “Stay Black” across his chest in white letters. Dramatic music plays as sirens can be faintly heard in the background. The teen appears as if he’s running for his life.
Watch the “Kill Jay Z” clip here
The level of hype that has accelerated over this new Jay Z album better be worth it and we hope it turns out to be a great album.
JAY-Z’s 4:44 is set for release on Friday, June 30, exclusively to Tidal and Sprint customers. JAY-Z is a Tidal owner and figurehead and in January Sprint paid $200 million for a 33 percent stake in the company.
Allan Bangirana is a freelance writer for Newslibre & CEO of Innovware startup project. He is passionate about tech, games and entertainment. He also enjoys writing about anime and many other topics.